Privacy Policy

We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data in accordance with the Personal Data Protection Act 2012 ("PDPA") of Singapore and other relevant regulations. By accessing or using our services, you consent to the practices described in this policy.

INFORMATION WE COLLECT

We may collect the following types of personal information:

Personal Identifiers: Your name, email address, phone number, and mailing address.

Financial Information: Payment details, such as credit card numbers or bank account information, which are processed through secure payment gateways.

Purchase History: Information about your past purchases, including product details and transaction history.

Preferences: Your jewelry preferences, style, and product interests.

Communication: Correspondence with us, including emails, chat messages, and customer support inquiries.

Browsing Information: Information about your interaction with our website or mobile application, such as IP addresses, device type, browser, and pages viewed.

HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

Transaction Processing: To process and fulfill your orders, including order confirmation, delivery, and returns.

Customer Support: To provide assistance and respond to your inquiries or requests.

Personalization: To personalize your shopping experience, including product recommendations, marketing communications, and special offers.

Marketing: To send promotional and marketing materials based on your preferences, with the option to unsubscribe at any time.

Legal Obligations: To comply with legal requirements, including tax and accounting obligations.

DISCLOSURE OF PERSONAL INFORMATION

We may disclose your personal information to third parties for the following purposes:

Service Providers: We may share information with trusted service providers for order fulfillment, payment processing, customer support, and marketing.

Legal Compliance: We may disclose information as required by law, regulation, or in response to a court order.

Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your personal information may be transferred to the new owner.

SECURITY AND DATA RETENTION

We implement reasonable security measures to protect your personal information. Your data is stored in a secure environment and access is restricted to authorized personnel. We retain your data for as long as necessary to fulfill the purposes for which it was collected, as required by law, and for a reasonable time thereafter.

YOUR RIGHTS

You have the following rights over your personal data:

Access: You can request access to the personal data we hold about you.

Correction: You can request that we correct inaccuracies in your personal data.

Deletion: You can request the deletion of your personal data, subject to legal and contractual restrictions.

Withdraw Consent: You can withdraw your consent for the processing of your data at any time, if applicable.

Objection: You can object to the processing of your data for marketing or other legitimate purposes.

Our website may use cookies and similar tracking technologies. You can manage your cookie preferences through your browser settings.

OTHERS

The Site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from minors. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion of personal data.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal compliance. The latest version will always be available on our website.